2024-2025築願計劃｜灣區青年品牌經營實戰培訓計劃 -明匯智庫

2024-2025築願計劃｜灣區青年品牌經營實戰培訓計劃

2024-10-09 10:40

<p style="margin-bottom:27px; margin-left:0px; margin-right:0px; margin-top:27px; width:auto"><span style="font-size:18px">此計劃是「大灣區共同家園青年公益基金」資助，大灣區新思維文化設計協會全力策劃，並獲明匯智庫支持下共同舉辦的培訓項目，目標讓有意進入大灣區創業及從業品牌經營的青年經過「自媒體品牌經營的實戰模式」的培訓下，深度了解個人優勢、國內市場認知和獲取品牌經營的技能，全面有效地在灣區內規劃未來個人事業和發展策略。&nbsp;<br style="width: auto;"> 有關「築願計劃」：<a href="https://www.gbayouth.org.hk/tc/scope/wish-builder-programme">https://www.gbayouth.org.hk/tc/scope/wish-builder-programme</a></span></p> <p style="width:auto"><span style="line-height:18px"><span style="font-size:18px"><strong>培訓地點：</strong>香港 + 深圳&nbsp;</span></span><br> <span style="line-height:18px"><span style="font-size:18px"><strong>培訓日期：</strong>2024年10月-2025年1 月（主要週末，共78小時）&nbsp;</span></span><br> <span style="line-height:18px"><span style="font-size:18px"><strong>培訓內容：&nbsp;</strong><br style="width: auto;"> 第一階段：個人發展規劃日營（6 小時）<br style="width: auto;"> 通過資深人生規劃導師工作坊，為青年學員先建立清晰的自我認知，事業規劃和社會責任。&nbsp;</span></span><br> <span style="line-height:18px"><span style="font-size:18px">第二階段：大灣區青年品牌經營交流團（18 小時)）<br style="width: auto;"> 通過交流團深度走訪及認識大灣區市場環境和創業資訊及資源。</span></span><br> <span style="line-height:18px"><span style="font-size:18px">第三階段：自媒體運營實戰培訓（48小時）＋ 商業品牌營銷大賽（6 小時）<br style="width: auto;"> 專業導師為新手訂製 0-1 實戰式教練陪跑培訓課程，手把手讓學員建立及運營個人自媒體品牌，並陪同監督階段性成果和工作檢討。<br style="width: auto;"> 培訓以結合企業資源所舉辦的創業比賽作總結，讓學員親自創造商業營銷案例。&nbsp;</span></span></p> <section contenteditable="false" data-arttype="file_1" data-attr="[{&quot;upload_file&quot;:{&quot;type&quot;:&quot;setting_wrap&quot;,&quot;file&quot;:[{&quot;name&quot;:&quot;灣區青年品牌經營實戰培訓計劃 .pdf&quot;,&quot;fileUrl&quot;:&quot;/utils/download.php?id=10814&amp;real_name=灣區青年品牌經營實戰培訓計劃 .pdf&quot;,&quot;filename&quot;:&quot;/data/uploads/hk208_20180816144106_fcc545ac568/attachments/2024-10-09_6705f84d7ac66.pdf&quot;}]}}]" data-insertafter="true" data-readonly="true" style="margin:27px 0;"> <section class="atrWidget widget_file_1"> <section class="j_fileItem" style="display: flex; justify-content: center; flex-wrap: wrap; margin: 0px;"> <section style="width: calc(50% - 5px);margin:5px 0;"><a data-filename="/data/uploads/hk208_20180816144106_fcc545ac568/attachments/2024-10-09_6705f84d7ac66.pdf" download="灣區青年品牌經營實戰培訓計劃 .pdf" href="/utils/download.php?id=10814&amp;real_name=灣區青年品牌經營實戰培訓計劃 .pdf" style="display:block;overflow: hidden;white-space: nowrap;text-overflow: ellipsis;background-color: #F8F8F8;padding:0 10px;height:26px;line-height:26px;"><span style="display:block; float:left; overflow:hidden; padding-right:20px; text-overflow:ellipsis; white-space:nowrap; width:calc(100% - 21px)">灣區青年品牌經營實戰培訓計劃 .pdf</span><img alt="" src="/resource/img/widgets/article/default/down.svg" style="width:18px;margin-top:4px;cursor:pointer;"></a></section> </section> </section> </section> <p><span style="line-height:18px"><span style="font-size:18px"><strong>招募對象：</strong>18歲至29歲並持有香港居民/永久居民身份證&nbsp;</span></span><br> <span style="line-height:18px"><span style="font-size:18px"><strong>受惠名額：</strong>60位</span></span><br> <span style="line-height:18px"><span style="font-size:18px"><strong>培訓費用：</strong>費用全免，含兩地差旅交通及食宿</span></span><span style="line-height:18px"><span style="font-size:18px">（入選者需繳交$1000作為按金，完成全部</span></span><br> <span style="line-height:18px"><span style="font-size:18px">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;培訓活動後全數發還，需達到70%出席率 ）<br> <strong>報名連結：</strong><a href="https://forms.gle/s1YEwmu6nD7mktFD6">https://forms.gle/s1YEwmu6nD7mktFD6</a><br style="width: auto;"> <strong>截止報名日期：</strong></span></span><span style="line-height:18px; width:auto"><span style="font-size:18px; width:auto">2024年</span></span><span style="line-height:18px"><span style="font-size:18px">10月21日</span></span></p> <p style="width:auto"><span style="font-size:18px"><span style="line-height:18px">查詢聯絡：湯小姐 852-62371404 （WhatsApp / WeChat）&nbsp;<br> 查詢電郵：info@gbacida.com&nbsp;<br> 本會將會挑選合適的參加者進行面試輪選，最後入選者預計將會在10月下旬確定。&nbsp;<br> 參加者需登記成為基金YO PLACE會員，並於完成計畫後遞交學習報告和問卷調查。&nbsp;<br> * 本會保留最終修訂活動日程及培訓活動內容之權利。</span></span><br style="width: auto;"> &nbsp;</p> <p style="text-align:center; width:auto"><strong>星級導師名單</strong></p> <section contenteditable="false" data-arttype="cont_2" data-attr="[{&quot;img_ratio&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_scale&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;img_scale_m&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;50&quot;}},{&quot;bg_color&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;#fff&quot;}},{&quot;bgopacity&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;100&quot;}},{&quot;img_location&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;0&quot;}},{&quot;widget_border&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;}]}},{&quot;padding_top&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;padding_bottom&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}}]" data-insertafter="true" style="margin:27px 0;"> <section class="atrWidget widget_cont_2"> <section class="addTools img_ratio_1" data-ratio="1" data-uploadimage="1"> <section class="j_img_location j_widget_border j_padding_top j_padding_bottom j_bg_color" style="display: flex;justify-content: space-between;padding:20px;border:1px solid #ddd;background-color: #fff;"> <section class="j_scale_img" style="display: inline-block;width: 23%;"> <section class="imgWrap" style="display: inline-block;overflow:hidden;"><a class="j_cont_2_img_link" href="javascript:;" style="display: inline-block;" target="_blank"><img alt="104627_TUJhCJ.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_3nRwHb.png" data-default="/resource/img/widgets/article/default/crop_1.png" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_sDmCWW.png" width="100%"> </a></section> </section> <section class="j_scale_txt" contenteditable="true" style="width: calc(77% - 35px)"> <section class="isplaceholder" style="min-height: 36px;display: flow-root;margin-bottom:10px;"> <p placeholder="請輸入" style="padding-top:6px"><span style="color:#333333"><strong><span style="font-size:16px"><span style="line-height:24px">肖冰如</span></span></strong></span></p> </section> <section class="isplaceholder" style="font-size: 16px;color:#333; line-height: 1.5; display: flow-root;"> <p style="width:auto">內地⾃媒體營銷顧問，深耕網絡營銷10+年經驗，成功服務國內⾼端消費品、女裝及珠寶品牌創造億萬級内容流量曝光及業績增量轉化。</p> <p style="width:auto">操盤淘寶、抖⾳、視頻號直播單場帶貨銷售額達千萬⼈民幣。</p> <p style="width:auto">曾擔任央視百佳傳媒直播電商名譽顧問。</p> </section> </section> </section> </section> </section> </section> <section contenteditable="false" data-arttype="cont_2" data-attr="[{&quot;img_ratio&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_scale&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;img_scale_m&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;50&quot;}},{&quot;bg_color&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;#fff&quot;}},{&quot;bgopacity&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;100&quot;}},{&quot;img_location&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;0&quot;}},{&quot;widget_border&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;}]}},{&quot;padding_top&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;padding_bottom&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}}]" data-insertafter="true" style="margin:27px 0;"> <section class="atrWidget widget_cont_2"> <section class="addTools img_ratio_1" data-ratio="1" data-uploadimage="1"> <section class="j_img_location j_widget_border j_padding_top j_padding_bottom j_bg_color" style="display: flex;justify-content: space-between;padding:20px;border:1px solid #ddd;background-color: #fff;"> <section class="j_scale_img" style="display: inline-block;width: 23%;"> <section class="imgWrap" style="display: inline-block;overflow:hidden;"><a class="j_cont_2_img_link" href="javascript:;" style="display: inline-block;" target="_blank"><img alt="104638_zxb1ZF.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_5qyezX.png" data-default="/resource/img/widgets/article/default/crop_1.png" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_Qdmh16.png" width="100%"> </a></section> </section> <section class="j_scale_txt" contenteditable="true" style="width: calc(77% - 35px)"> <section class="isplaceholder" style="min-height: 36px;display: flow-root;margin-bottom:10px;"> <p placeholder="請輸入" style="padding-top:6px"><span style="color:#333333"><strong><span style="font-size:16px"><span style="line-height:24px">BILL 比爾學長</span></span></strong></span></p> </section> <section class="isplaceholder" style="font-size: 16px;color:#333; line-height: 1.5; display: flow-root;"> <p style="width:auto">⾹港網路名⼈/數位⾏銷專家，在不同平台上擁有100+萬粉絲。（抖⾳70 萬，微信視頻號27 萬，⼩紅書5.5 萬）</p> <p style="width:auto">⽬前，抖⾳星圖報價5 萬元。</p> <p style="width:auto">⾹港理⼯⼤學⾦融科技博⼠⽣，主修數位⾏銷：畢業課題：AI ⼯具在新媒體⾏銷的影響。現為PolyU 客座講師，教授社群媒體和數位⾏銷。</p> </section> </section> </section> </section> </section> </section> <section contenteditable="false" data-arttype="cont_2" data-attr="[{&quot;img_ratio&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_scale&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;img_scale_m&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;50&quot;}},{&quot;bg_color&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;#fff&quot;}},{&quot;bgopacity&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;100&quot;}},{&quot;img_location&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;0&quot;}},{&quot;widget_border&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;}]}},{&quot;padding_top&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;padding_bottom&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}}]" data-insertafter="true" style="margin:27px 0;"> <section class="atrWidget widget_cont_2"> <section class="addTools img_ratio_1" data-ratio="1" data-uploadimage="1"> <section class="j_img_location j_widget_border j_padding_top j_padding_bottom j_bg_color" style="display: flex;justify-content: space-between;padding:20px;border:1px solid #ddd;background-color: #fff;"> <section class="j_scale_img" style="display: inline-block;width: 23%;"> <section class="imgWrap" style="display: inline-block;overflow:hidden;"><a class="j_cont_2_img_link" href="javascript:;" style="display: inline-block;" target="_blank"><img alt="104740_P1wdQm.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_1bNeYC.png" data-default="/resource/img/widgets/article/default/crop_1.png" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_9SVX9r.png" width="100%"> </a></section> </section> <section class="j_scale_txt" contenteditable="true" style="width: calc(77% - 35px)"> <section class="isplaceholder" style="min-height: 36px;display: flow-root;margin-bottom:10px;"> <p placeholder="請輸入" style="padding-top:6px"><span style="color:#333333"><strong><span style="font-size:16px"><span style="line-height:24px">劉軒宇 Nelson</span></span></strong></span></p> </section> <section class="isplaceholder" style="font-size: 16px;color:#333; line-height: 1.5; display: flow-root;"> <p style="width:auto">內地⾃媒體營銷顧問<br style="width: auto;"> 22w粉絲KOL<br style="width: auto;"> 深耕網絡營銷3+年經驗。<br style="width: auto;"> 操盘抖⾳、⼩紅書、視頻號幫助中⼩企實現千萬級流量曝光，業績增長轉化達致620%。<br style="width: auto;"> 打造百萬粉絲IP "长沙⼩餓魔" ＂好吃学妹＂等等，並與拼多多及轉轉等⼤型c端品牌進⾏商務合作。</p> </section> </section> </section> </section> </section> </section> <section contenteditable="false" data-arttype="cont_2" data-attr="[{&quot;img_ratio&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_scale&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;img_scale_m&quot;:{&quot;type&quot;:&quot;img_wrap&quot;,&quot;val&quot;:&quot;50&quot;}},{&quot;bg_color&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;#fff&quot;}},{&quot;bgopacity&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;100&quot;}},{&quot;img_location&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;0&quot;}},{&quot;widget_border&quot;:{&quot;type&quot;:&quot;style_wrap&quot;,&quot;val&quot;:&quot;1&quot;}},{&quot;img_link&quot;:{&quot;type&quot;:&quot;lnk_wrap&quot;,&quot;link&quot;:[{&quot;val&quot;:&quot;&quot;}]}},{&quot;padding_top&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}},{&quot;padding_bottom&quot;:{&quot;type&quot;:&quot;padding_wrap&quot;,&quot;val&quot;:&quot;20&quot;}}]" data-insertafter="true" style="margin:27px 0;"> <section class="atrWidget widget_cont_2"> <section class="addTools img_ratio_1" data-ratio="1" data-uploadimage="1"> <section class="j_img_location j_widget_border j_padding_top j_padding_bottom j_bg_color" style="display: flex;justify-content: space-between;padding:20px;border:1px solid #ddd;background-color: #fff;"> <section class="j_scale_img" style="display: inline-block;width: 23%;"> <section class="imgWrap" style="display: inline-block;overflow:hidden;"><a class="j_cont_2_img_link" href="javascript:;" style="display: inline-block;" target="_blank"><img alt="104758_emtBqm.png" data-bigsrc="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_s5rHAv.png" data-default="/resource/img/widgets/article/default/crop_1.png" src="/data/uploads/hk208_20180816144106_fcc545ac568/images/article_component/139923/20241009_105307_uSHsqp.png" width="100%"> </a></section> </section> <section class="j_scale_txt" contenteditable="true" style="width: calc(77% - 35px)"> <section class="isplaceholder" style="min-height: 36px;display: flow-root;margin-bottom:10px;"> <p placeholder="請輸入" style="padding-top:6px"><span style="color:#333333"><strong><span style="font-size:16px"><span style="line-height:24px">⿈華興 Ace</span></span></strong></span></p> </section> <section class="isplaceholder" style="font-size: 16px;color:#333; line-height: 1.5; display: flow-root;"> <p style="width:auto">內地⾃媒體攝影總監</p> <p style="width:auto">4.8w粉絲KOC</p> <p style="width:auto">深耕網絡⾏銷5+年經驗。</p> <p style="width:auto">拍攝抖⾳、⼩紅書、影⽚號幫助中⼩企實現千萬級流量曝光，業績成長轉化達致620%。</p> <p style="width:auto">打造百萬粉絲IP "長沙⼩餓魔" ＂好吃學妹＂等等。</p> </section> </section> </section> </section> </section> </section>